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What is SEO?

  • 2020-04-08 04:45:01

Well, first let me welcome you in the realm of Digital Advertising and Marketing.

What is SEO?

SEO, stands for Search Engine Optimization and it has everything to do with how well your content rank on the web during a search. Research proved, that internet users very seldom search beyond the first two pages of a search result, whether it be on Google, Bling, Yahoo. Knowing this information, should make you realise how important it is, for your content to feature on the first two pages, during a search result, or better still, at the top of the first page.

A well constructed SEO campaign, will allow your content or website to feature very high on the first page result, guaranteeing,that  your website or content is visible to people conducting the search. With almost two billion websites in the world today, developing a digital advertising strategy, that will attract the desired amount of traffic to your website is vital.

So how does it work?

A well design SEO campaign is not difficult at all to create, but it requires you to accept, that knowing and understanding SEO, is critical to your marking and advertising success. The reason for this being, that it will direct people to your website and create many business leads for you.

For when you search for say, “PlayStation console”, the first results of your search, those that appear on top of the page, are the ones that make use of the best SEO rehearses, according to Google, hence they appear on the very top of the first search result page.


How does Google reach this conclusion you may wonder? Well they are using propelled crawlers, that gathers data on each website on the web and create a file for each website it had come across with the help of an algorithm Google created.  The algorithm identifies according to them, the best sites where SEO practice is applied.

I have a feeling that I’m not answering the question correctly. Anyway, let move on. There are many variables that determine how your webpage will rank.


I bet you have heard of the important of keywords, and yes, SEO is highly dependent on choosing the correct keywords. Personally, I am no expert, but I have heard that incorporating LSI keywords will do wonders for your ranking. Oh! By the way LSI keywords are keywords that are almost synonymous to the objective of your content.

Domain Authority (DA)

Domain Authority (DA) This is measure of trust you have generated over time with the aid of backlinks. Yip, I have issues understanding it myself too, but put in much simpler terms, it is the frequency at which other websites talks about your content. The more they reference you, the higher your Authority, the higher your ranking will be. So guys, please, very big please, feel free to reference me at anytime and anywhere for as long as you want.

Device Compatibility

There are many other factors that can be considered in creating an effective SEO strategy, like the ability that your content can be viewed on different devices, like tablet, smartphones as well as the speed of the website. The relevancy of one’s content matters greatly too, so stick with what you know or think you know… hey! don’t judge me, this is my first blog.

Remember Google does know the difference between an original page and a duplicated one. So be Original!


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